If you are struggling to decide whether sales and marketing are career choices for you?
or if you are a parent and if your son/daughter is struggling to decide whether sales and marketing are career choices for them, then you must read this article.
Sales and Marketing are undoubtedly two of the best careers choices. And yet, many people hesitate to pursue a career in Sales & Marketing.
To find reasons behind their hesitation, I did small research where I asked students (Who have at least cleared the Metric examination) about their views on “Sales & Marketing as Careers opportunities’ ‘.
Through this research, I managed to collect reasons for their hesitation. These reasons were nothing but Myths, that are not even true if you ask me.
So, let us try to understand the whole matter through 2 perspectives.
Perspective: 1: Myths
Sales is all about meeting targets?
According to them, when you join a firm as a salesperson you get huge targets? Here is my question for them, tell me a single job profile where you wouldn’t receive targets?
Targets are EVERYWHERE. From professional roles like HR to labor who does the construction work, all of them receive Targets. Organizations run on targets.
Sales too are no exceptions. In sales, you get targets, which is 100% True, but sales are not all about meeting targets. There are so many things that you will do as a sales rep/sales manager.
Sales Reps either do door-to-door selling or do cold calling.
According to them, when you become a salesperson, you either go door to door to sell the products or you do cold callings to get the leads.
This is how selling was done back in the 1980s. Gone are those days, when sales jobs required door-to-door selling or cold calling.
Sales as a job have totally changed. In fact, this pandemic has brought even further changes to it. This covid has proved that one can sell any product to any corner of the world from one place, without having the need of going anywhere.
If I talk about my organization, my sales team has been giving online demos to clients for the last few years. And not just my team, many organization is now doing sales in this fashion.
There is no pride in doing a sales job.
If you look closely, all the activities that are performed by different departments other than sales have something to do where it takes away the money from the organization.
Whereas, sales are the only job or sales Reps are the only people who bring money into the organization.
So all those among you readers, who believe that there is no pride in doing a sales job. Ask the same question to yourself again, I am sure you will have a different answer now.
You don’t get a good pay scale in Sales & Marketing
In fact, out of all the professions out there, sales is one such field where the reward to time ratio is very high.
the reward to time ratio is very high.
There is so much stress in Sales & Marketing
When teams collectively work on goals, they get individual targets, and when individuals fail to meet their respective deadlines, that is when stress develops.
If you understand your job, if you know your responsibilities and if you finish your respective tasks on time then you are less likely to get affected by stress.
The reason why I said “LESS likely” in my above statement is that no matter what job profile you are working in, stress is going to affect you. Stress is part of the job.
I don’t know why people take stress as a negative thing. To me a little bit of stress is necessary. It keeps you moving and it helps you achieve your targets.
Some of these myths were 100% false whereas some of the myths are actually universal facts that basically apply to all job profiles be it be HR or Finance or production.
Now that I have covered the first perspective, let us try to understand Why sales and Marketing are good Career Choices through the second perspective.
Perspective: 2: Demand & Supply
To understand this perspective, let us consider one example. Suppose there is one organization where 50 employees are working. Let’s Say this organization is into trading or say it is into providing services to its clients.
And let’s exclude organizations that are into manufacturing.
Now you tell me, how many HRs are required to handle these 50 employees? Hardly one I would say. Because now most of the HR tasks can be easily managed through software/tools.
Now tell me, how many finance people will be needed in this organization? Hardly one or two. (Junior and Senior Accountant).
Now tell me, how many Sales Reps will be there in such organization. Minimum 10. Do I even need to explain my point any further here?
With this example of mine, just try to do some basic analysis. What will be more beneficial for you?
Do you want to prepare yourself for a position where there is demand for one or two people or do you want to prepare yourself for a position where there is a demand for 10 People?.